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April 2014

April 16, 2014

Best Car Commercials - They Make Us Feel!

Have you noticed how car commercials have become more like mini-movies? And, how in recent years they've really tapped into the emotional connection we all have with our cars?

Since 1996, the International Car of the Year Awards, produced by Road & Travel Magazine, has shed light on the 'emotional connection' between car and consumer during its annual award's show. Our mission was to demonstrate that cars spark feelings and emotions, whether it's during the purchase process or ownership experience, or both.

Back then, most automakers were scratching their head asking, 'what emotional connection?' Some even laughed at the notion. But the fact is that we all have some sort of connection with our cars whether it be a status symbol, sex appeal, rough and tumble, an attitude of gratitude, or even just point a to point b. Our cars not only serve our need for transportation they are also an extension of our personality, who we are, and how we want to be seen. Or not! Can you say minivan?

That said, check out some of our favorite commercials over the years. It's pretty clear that automakers have caught up to our hearts and minds, and now get it, and clearly, get you, the consumer. [Click here for car commercial winners]

 

 

 

April 07, 2014

Years of Living Dangerously by James Cameron - A Must See

What have we done? More than half of U.S. citizens are convinced that climate change is now ravishing the planet as demonstrated by the wicked weather patterns and flooding worldwide. What will it take to convince the non-believers? Some will argue that these cycles have happened many times throughout the eons and they would be right. However, never during the history of mankind has there ever been such a significant increase in such a short time of a warming of our planet, much of which is due to the human species pumping carbon dioxide (CO2) into our atmosphere, otherwise known as greenhouse gasses. 

Imagine if you will yourself inside a greenhouse where one grows healthy, lovely plants and vegetables. There are windows that let the sunlight in for growth but these windows do not open. Now imagine someone slowly pumping that greenhouse full of poisonous gas with nowhere for it to exhaust. What would happen to you and the plants? Eventually, you would both wither and die from the consumption of the poisonous gas. 

Ask yourself, why do cars have exhaust pipes? To let out the carbon emissions from the engine (which is pumped into the air instead). Without those exhaust pipes, we could die from carbon monoxide poisoning. The planet is no different. The bottom line is that we've put too much CO2 into our planet's atmosphere from thousands of blamable sources and now it is choking to death. 

The one degree increase in global temperature is giving Earth a fever, just like it would in humans. The planet fights that fever with turbulent weather, its elixir to clean out the virus making it too hot in the first place. Human contribution of poisonous gasses, for which we are all responsible, is that virus. And the Earth always wins.  

We are now in the future, the future that climatologists and planetary scientists warned us about 30 years ago, then 20, then 10... no one would listen. Most wouldn't believe it. Many still refuse to believe it until it's their home, their neighborhood, their city, their family wiped out by a super cell. It's not only getting worse but is now on a path to extremes, in severity, frequency, intensity and mass loss of life. Seas are rising, flooding is rampant, super storms are the new normal. The tipping point is upon us.  

Please watch and listen (and include your children) to this new 'very important' documentary series about climate change, a call to arms if you will, Years of Living Dangerously by James Cameron and Arnold Schwarzenegger.  http://yearsoflivingdangerously.com/where-to-watch/ 

It will change your outlook.

A free '1st episode' showing starts today. T'was not yours alone, pass it on!