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January 18, 2012

2012 Ford Focus Wins International Compact Car of the Year - Most Spirited

2012 Ford Focus - Wins 2012 International Compact Car of the Year - Most Spirited

2012 Ford Focus Named
2012 International Compact Car of the Year
- Most Spirited -

by Road & Travel Magazine

2012 Ford Focus Road Test Review by Martha Hindes

A funny thing happens every time we see the 2012 Ford Focus approaching. There's a little sense this isn't a Ford at all. There's this feeling of recognition when spotting the bib-like grille extending obliquely down the front of the face, the low-slung nose, the cat-like headlamps perched at the upper corners. It took a few nano-seconds after we first saw the car to understand what it reminded us of. (Of course, that distinctive bib is a trademark of Germany’s luxury Audi.)

Range Rover Evoque Named 2012 International Truck of the Year - Road & Travel MagazineFord's version of the bib front isn't an exact replica of the Audi, of course. The shape is different enough and with two lower vents close by, couldn't be called a copy. But we think someone at Ford would enjoy our reaction, especially since it endeared some of us so much to the look that we just named it the 2012 International Compact Car of the Year (ICOTY), AKA "Most Spirited."

Focus is most spirited, all right. And we love the attitude it exudes, which is a reason the ICOTY awards are given. According to ICOTY founder Courtney Caldwell (also publisher of Road & Travel Magazine) a cheeky bit of one-upmanship (deliberate or not) helps us love this car even more. After all, the purpose of the awards is to honor the qualities of new or newly refreshed vehicles for the emotion they bring out of us.

Caldwell knows how such an emotional connection can win an unmatched sense of loyalty from consumers that few products can claim. "The ICOTY Awards are not about power and performance, but rather about personality, passion and personal lifestyle," said Caldwell.

Bridgestone, longtime lead sponsor and supporter of the ICOTY Awards, recognizes the consumer-product relationship as critical to vehicle success. “Bridgestone is proud to support the ICOTY awards, and applauds the Bridgestone Tire - Proud Sponsor of the 2012 International Car of the Year Awards Presented by Road & Travel Magazineefforts of Ford Motor Company that like our company demonstrates a strong commitment to innovative technology,” said Michael Martini, president, Consumer OE, Bridgestone Americas. “Through the combined efforts of everyone in the auto industry, and led by automakers like those being recognized in the 2012 International Car of the Year Awards, we will continue to meet and exceed the demands of the motoring public.” Full Story


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