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June 08, 2010

Goodyear Assurance ComforTred Touring Tire: A Smooth Ride for All

Comfortred Not many people think about tires when they buy a new car. Instead, they look for style, performance, fuel economy and functionality. While those are all well and good it’s the tires that make or break a car’s performance, comfort, ride and handling, and even help to save gas. And that’s exactly what Goodyear’s goal is… to provide the most comfortable tires on which your car rides not to mention all that precious cargo you’re hauling inside.

The all new Assurance ComforTred Touring tire from Goodyear is the culmination of years of refinement in both design and purpose. It’s not just another piece of rubber by a long shot. In fact, it’s the result of merging advanced tire innovation and consumer demand, offering drivers new levels of comfort and handling.

So, why is that so important, you ask? Because those who truly enjoy the driving experience want a tire that gives them the smoothest ride and easiest handling. After all, it’s about the journey and not the destination.

The touring segment is a rapidly growing group of drivers who own luxury and midscale vehicles. They appreciate a smooth, comfortable ride and refined handling. The days of playing rough and tough in fat jiggling Jeeps are over. The time has arrived for a softer, gentler ride, and one that is well deserved, which the Assurance ComforTred provides.

For those who want to know what makes this tire different from others, here are the facts. The ‘Dual Comfort Zones’ in the tread and sidewall help optimize comfort and handling. Additionally, a special layer in the tread helps provide, on average, 20% more cushion than standard passenger tires for a smooth, comfortable ride. An asymmetric tread and wide circumferential grooves help provide refined handling and confident wet traction. This is especially important during heavy rain fall, which means these grooves help evacuate water away from the tread for enhanced traction on wet roads. Who doesn’t love their tires firmly planted on the pavement when negotiating heavy rain falls? The last thing you need to worry about is hydroplaning, when all your focus should be on your visual acuity for the road ahead. So yes, the tires on which you drive do make a huge difference all around. They soothe the senses in more ways than one.

Goodyear is reaching out to two different audiences with the Assurance ComforTred Touring tire. The first group belongs to those who love to drive and enjoy true comfort, smooth handling and secure traction on a long journey. The other, the destination drivers who are family oriented. Today, families are taking more road trips together than ever before so it’s important that long distance drives with children aboard are as comfortable and quiet as can be for driver and passengers. And, with the reduced road noise that the Assurance ComforTred provides kids playing games and fighting in the back seat will seem like music to your ears.

For more information on the Goodyear Assurance ComforTred Touring, and which vehicles are best suited for these tires: click here.


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