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June 24, 2009

Why Do People Buy New Cars? The Top 14 Reasons

By Marty Bernstein

1. Old car had high mileage (35%)
2. Just tired of old car, wanted something new (22%)
3. Old car was always in for repairs (20%)
4. Wanted a car with better gas mileage (19%)
5. Old car died (18%)
6. Not sure (17%)
7. Like the styling of newer models (15%)
8. Wanted a vehicle with better safety features (15%)
9. Good deals too hard to pass up (14%)
10. Needed another car for family (14%)
11. Significant other wanted a new car (12%)
12. Needed a vehicle with more room (9%)
13. Wanted a car with more high-tech toys (6%)
14. Lease on old car is up (5%)

The sum of % totals may be greater than 100% because respondents could select more than one answer.

(Source: Consumer report by BIGResearch)

Read the entire article from RTM's Automotive News & Views Section here.


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