Of U.S. women who own or lease a car:
- 89% say being well organized in their car helps them keep their eyes on the road.
- 76% crave organization in their lives, especially "on the go."
- 60% of women ages 18-34 say it is a constant battle to keep their cars organized.
Nearly nine out of ten women (89 percent) say being well organized in their car helps them keep their eyes on the road, according to a recent survey of adults who own or lease a car. The survey was conducted by Harris Interactive® on behalf of Mercury, a North American brand of Ford Motor Company. Additionally, 30 percent of female drivers surveyed, ages 18-34, say they have either had, or almost had, an accident because they were reaching for or looking for something in their car.
"Car organization can be an important factor affecting driver distraction," said Laura Soave Stoppa, brand manager for Lincoln Mercury. "Keeping this in mind, we've developed for the Mercury Mariner, our all-new compact SUV, a Cargo Management System that helps keep everything in its place and handy for easy access."
