Range Rover Evoque Named 2012 International Truck of the Year
by Martha Hindes
Dwayne Duff said it best when he first got up close and personal with the 2012 Range Rover Evoque a few weeks ago. "Wow!" pretty much said it all. After examining the sweeping lines, the aggressive face, the black and red leather interior and handsome gauges, the Grosse Pointe Farms, Michigan resident was well on the way to a decision. When he turns in his leased Cadillac SRX crossover next year, he'll be ready for Land Rover's dramatic new baby sport utility vehicle.
Duff's response to a first look at the Evoque in person, after scouring the internet for photos, wasn't unusual. As Road & Travel Magazine testers drove it around, we found it brought thumbs up gestures of approval, wide grins, women abandoning their shopping carts to get a closer look and even hoots of excitement. The Evoque isn't just another of those cookie cutter crossover vehicles. It's just smack down galvanizing.
If fact the impact of this feisty newcomer is such an undeniable "gotcha" that a dozen ICOTY jurors found it so irresistible they named it Road & Travel Magazine's "International Truck of the Year" for 2012. And Kim McCullough, who is Brand Vice President of Land Rover, understands why people can't resist this all new small SUV that launches from Land Rover's traditional enthusiast base. "The breakthrough design and confident handling are undeniable and have led to a new generation of modern-day Land Rover enthusiasts," said McCullough, adding the coveted award is "a great way for the Land Rover brand to start off the New Year."
Courtney Caldwell, who founded the International Car of the Year Awards (ICOTY) that honor the passion, presence and emotional punch that new vehicles can bring couldn't agree more. As the awards' executive producer and Road & Travel Magazine Publisher, she knows how such an emotional connection can win an unmatched sense of loyalty from consumers that few products can claim. Full Story