Have you noticed how car commercials have become more like mini-movies? And, how in recent years they've really tapped into the emotional connection we all have with our cars?
Since 1996, the International Car of the Year Awards, produced by Road & Travel Magazine, has shed light on the 'emotional connection' between car and consumer during its annual award's show. Our mission was to demonstrate that cars spark feelings and emotions, whether it's during the purchase process or ownership experience, or both.
Back then, most automakers were scratching their head asking, 'what emotional connection?' Some even laughed at the notion. But the fact is that we all have some sort of connection with our cars whether it be a status symbol, sex appeal, rough and tumble, an attitude of gratitude, or even just point a to point b. Our cars not only serve our need for transportation they are also an extension of our personality, who we are, and how we want to be seen. Or not! Can you say minivan?
That said, check out some of our favorite commercials over the years. It's pretty clear that automakers have caught up to our hearts and minds, and now get it, and clearly, get you, the consumer. [Click here for car commercial winners]