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January 28, 2014

Kia Cadenza Wins 2014 International Car of the Year

2014 International Car of the Year - 2014 Kia Cadenza

Celebrating its 25th Anniversary
Road & Travel Magazine Names

2014 KIA Cadenza

2014 International Car of the Year

Range Rover Evoque Named 2012 International Truck of the Year - Road & Travel Magazine

sponsored by

Bridgestone Tire Sponsors 2013 International Car of the Year Awards - Presented by Road & Travel Magazine

Review by Martha Hindes | Press Release

The Cadenza is Kia's new, full-sized flagship sedan meant to carry the mantel of emerging luxury for the brand. And somehow the company has learned in a short time what on occasion has taken some contenders decades to understand, whether solely U.S.-based or from faraway places: Consumers want upscale, but they aren't necessarily willing to hock the house to get it. The Cadenza gives orchestra seating style and quality at second balcony pricing.

The Cadenza, for Kia, could be considered a watershed model designed to put a crowning touch on the widely diversified offering of vehicles from the energetic South Korean company. With deliberation and determination those have evolved in a short time from barely noticeable bargain hunters' entries on the auto scene when it first hit American shores to a full-fledged stable of prime specimens.

The appearance of the Cadenza on 2014 shopping lists of luxury-conscious consumers confirms its claim it finally has filled the lineup's vacant "want it all" entry upmarket slot with notable success. And the car that has done it is appealing to a wide spectrum of style and quality-conscious drivers, rather than being limited to a narrow band of gear-head or specialty-car enthusiasts. This is an auto a discerning vehicle owner can embrace with pride.

And those are just some of the reasons the Kia Cadenza has earned top honors as RTM’s 2014 International Car of the Year.

Michael Sprague, EVP Communications, Kia Motors America, accepts award for 2014 International Car of the Year for the Kia Cadenza"The Kia Cadenza wins in this category for a variety of reasons, including Kia's remarkable effort to emerge in the entry-lux category," said RTM editor, Courtney Caldwell. "Overall, the car is beautiful and affordable, making upscale style and performance attainable by mid-America. We applaud Kia's rapid rise from underdog to unbelievable!"

On its 25th anniversary, Road & Travel Magazine editors were proud to announce that the Kia Cadenza won its 2014 International Car of the Year Award. “Kia, now celebrating its 20th anniversary in the U.S. market, is among the first to clearly market their products across gender lines in a way that is appealing to both sexes with marketing campaigns that reflect consumer lifestyles of today, not as they were in the 50s,” said Caldwell. [Full story]

 

 

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