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January 14, 2013

Kia Optima Named 2013 International Car of the Year

  Kia-optima-awards-lead-photo
 Kia Optima Named 2013 International Car of the Year
by Road & Travel Magazine

Road & Travel Magazine announced today the winner of its 2013 International Car of the Year, the Kia Optima.

The trophy for the 2013 Kia Optima was presented to Michael Sprague, Executive Vice President of Marketing and Communications, Kia Motors. Presenters included Courtney Caldwell, Editor-in-Chief, Road & Travel Magazine and ICOTY founder; and Mike Martini, president Bridgestone America OE.

“With its sleek design and fun-to-drive performance, the Optima continues to be a sales leader for the brand, “said Michael Sprague, vice president of marketing & communications, Kia Motors America (KMA). “Receiving this prestigious award will help carry the Optima’s momentum forward into 2013 and further cement its position at the top of its class.”

"ICOTY celebrates its 17th year in 2013, however it will be the first year that eligibility for vehicle consideration evolved from 'must be brand new models to 'new or existing models with significant changes in design and/or technology, as well as standing out as the most emotionally compelling vehicle among consumers," said Courtney Caldwell, ICOTY founder and producer.

"We would like to thank Bridgestone Tire for sponsoring the 2013 International Car of the Year Awards," said Courtney Caldwell. Their continued annual support has allowed us to honor automakers for vehicles that not only relate to consumer lifestyles and connect on an emotional level, it has provided RTM with the opportunity to elevate awareness on how people feel about their cars, and thus help revolutionize, the way automakers and their agencies market and advertise cars to consumers. [Read full press release]


 

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