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February 03, 2012

Women Ask Tougher Questions When Car Shopping

Women Ask Tougher Questions and Are More Thorough Than Men When Car Shopping - LeaseTrader.com Study

Women Ask Tougher Questions on Safety, Incidents

Are women more thorough than men when shopping for a vehicle? LeaseTrader.com analyzed customer transactions during 2011 when out-of-state lease transfers occurred and found that more women ordered third-party vehicle inspections compared with men. When women were on the “buyer” end of a lease transfer they ordered a vehicle inspection 67.2 percent of the time, compared with 54.5 percent for that of men.

Vehicle lease transfers processed through the LeaseTrader marketplace include the option for a vehicle inspection conducted by a third party company, anywhere in the country. This service is mostly ordered when the car is located in a different region and the interested party can’t easily travel to see the car first-hand.

Women buyers also ask different and more thorough questions than men buyers. A review of customer correspondence patterns during 2011 also revealed that women buyers inquired about specific areas in terms of safety performance, incident history and a general sense of a vehicle’s overall functionality given certain circumstances. The majority of correspondence from men buyers primarily covered a vehicle’s overall driving and engine performance, aesthetics and vehicle technology, and some minor safety features. [Full Story]

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