2012 Porsche 911 Named International Sports Car of the Year
- Most Sex Appeal -
by Road & Travel Magazine
2012 Porsche 911 Road Test Review by Martha Hindes
What do Carly Simon, Heinz Ketchup and the 2012 Porsche 911 have in common? In a word, "Anticipation!" OK, so when Simon wrote the song back in 1971 she wasn't referring to a subsequent ketchup commercial using her music, or a blazing fast sports car. But her wait for a late date must have been almost as frustrating as it was for Porsche fans who endured a long, long wait for the seventh generation of the classic auto that finally hit the ground running in September.
Porsche probably relished the ongoing drumbeat of speculation that had preceded the launch. Automotive experts had turned over just about every facet of the 911 Carrera as they speculated about the upcoming changes a full redesign would bring some two years in the future. Would the 2012 Porsche 911 Carrera have cameras instead of side view mirrors? Would the manual trans be history in lieu of (gasp) a continuously variable transmission (CVT), the bane of some enthusiasts who cringe at the idea of not having perceptible shift gates to rip through?
Seems the longing was well worth the wait. While it must be a challenging job redefining something with such iconic status, the wizards at Porsche have managed to refine the 911 in such a way that it has kept its hot cool without disrupting its lofty aura. Since the agonizing delay finally ended at its Frankfurt, Germany motor show reveal late last fall, it has reached a new level of respect. And adoration.
For ICOTY judges, this all must have been somewhat amusing, since those autophiles know the true meaning of "gotcha" goes well beyond a stat sheet when it comes to a vehicle's allure. ICOTY -- short for International Car of the Year awards -- metes out honors based on that indefinable, yet tantalizing quality a car can have that makes it simply delicious to be around and breathtakingly lusty to drive. Those judges in fact found the new 2012 Porsche Carrera 911 so appealing, they voted it the International Sports Car of the Year for its high sex appeal X factor, eliciting the most passion of all 2012 vehicles.
ICOTY founder and Road & Travel Magazine publisher Courtney Caldwell knows well the impact such allure can bring. People who have a true emotional attachment to their vehicles tend to stay in the fold rather than straying towards other brands, whether it's a budget compact or a sports car with a six-digit price tag, she said. The automaker that can tap into that emotional passion has half the game won when it's time for someone to look at a new set of wheels.
"The ICOTY Awards are not about power and performance, but rather about personality, passion and personal lifestyle," said Caldwell.
Bridgestone, longtime lead sponsor and supporter of the ICOTY Awards, recognizes the consumer-product relationship as critical to vehicle success. “Bridgestone is proud to support the ICOTY awards, and applauds the efforts of Porsche that like our company demonstrates a strong commitment to innovative technology,” said Michael Martini, president, Consumer OE, Bridgestone Americas. “Through the combined efforts of everyone in the auto industry, and led by automakers like those being recognized in the 2012 International Car of the Year Awards, we will continue to meet and exceed the demands of the motoring public.” Full Story