2012 Hyundai Veloster Wins International Sporty Coupe of the Year - Most Personality
2012 Hyundai Veloster Named
2012 International Sporty Coupe of the Year
- Most Personality -
by Road & Travel Magazine
Hyundai Veloster Road Test Review by Martha Hindes
If you're an auto company with a name no one can pronounce correctly, is it any wonder you'd have a few quirks in product as well? We'll address the question directly to the Hyundai (like Sunday) Veloster, the Korean automaker's new, kinda kinky, definitely robust and offbeat little sporty coupe -- or something. The 2012 Hyundai Veloster fits those descriptives like a `T.
The designation fits this newcomer so well and has so many interesting facets, that it just won, hands down, the 2012 International Sporty Coupe of the Year -- the one code named "Most Personality." According to ICOTY founder and Road & Travel Magazine publisher Courtney Caldwell, the awards measure the emotional impact a new or substantially revised vehicle has on the psyche. Does it get in your face, grab your attention, demand to be noticed, intrigue you beyond curiosity? In the case of Most Personality touch points, the Hyundai can answer "Yes" times four.
Caldwell knows how such an emotional connection can win an unmatched sense of loyalty from consumers that few products can claim. "The ICOTY Awards are not about power and performance, but rather about personality, passion and personal lifestyle," said Caldwell.
Bridgestone, longtime lead sponsor and supporter of the ICOTY Awards, recognizes the consumer-product relationship as critical to vehicle success. “Bridgestone is proud to support the ICOTY awards, and applauds the efforts of Hyundai that like our company demonstrates a strong commitment to innovative technology,” said Michael Martini, president, Consumer OE, Bridgestone Americas. “Through the combined efforts of everyone in the auto industry, and led by automakers like those being recognized in the 2012 International Car of the Year Awards, we will continue to meet and exceed the demands of the motoring public.” Full Story