PARTNERS/RESOURCES

CONTACT US

 Subscribe to the Road & Travel Blog RSS Feed

« Porsche 911 Wins 2012 International Sports Car of the Year - Most Sex Appeal | Main | 2012 Volkswagen Passat TDI Wins Most Earth Friendly Car of the Year »

January 23, 2012

2012 Hyundai Veloster Wins International Sporty Coupe of the Year - Most Personality

2012 Hyundai Veloster - 2012 International Sporty Coupe of the Year - Most Personality

2012 Hyundai Veloster Named
2012 International Sporty Coupe of the Year
- Most Personality
-

by Road & Travel Magazine

Hyundai Veloster Road Test Review by Martha Hindes

If you're an auto company with a name no one can pronounce correctly, is it any wonder you'd have a few quirks in product as well? We'll address the question directly to the Hyundai (like Sunday) Veloster, the Korean automaker's new, kinda kinky, definitely robust and offbeat little sporty coupe -- or something. The 2012 Hyundai Veloster fits those descriptives like a `T.

Range Rover Evoque Named 2012 International Truck of the Year - Road & Travel MagazineThe designation fits this newcomer so well and has so many interesting facets, that it just won, hands down, the 2012 International Sporty Coupe of the Year -- the one code named "Most Personality." According to ICOTY founder and Road & Travel Magazine publisher Courtney Caldwell, the awards measure the emotional impact a new or substantially revised vehicle has on the psyche. Does it get in your face, grab your attention, demand to be noticed, intrigue you beyond curiosity? In the case of Most Personality touch points, the Hyundai can answer "Yes" times four.

Caldwell knows how such an emotional connection can win an unmatched sense of loyalty from consumers that few products can claim. "The ICOTY Awards are not about power and performance, but rather about personality, passion and personal lifestyle," said Caldwell.

Bridgestone, longtime lead sponsor and supporter of the ICOTY Awards, recognizes the consumer-product relationship as critical to vehicle success. “Bridgestone is proud to support the ICOTY awards, and applauds the Bridgestone Tire - Proud Sponsor of the 2012 International Car of the Year Awards Presented by Road & Travel Magazineefforts of Hyundai that like our company demonstrates a strong commitment to innovative technology,” said Michael Martini, president, Consumer OE, Bridgestone Americas. “Through the combined efforts of everyone in the auto industry, and led by automakers like those being recognized in the 2012 International Car of the Year Awards, we will continue to meet and exceed the demands of the motoring public.” Full Story

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00e550ae4e83883401676077e9b6970b

Listed below are links to weblogs that reference 2012 Hyundai Veloster Wins International Sporty Coupe of the Year - Most Personality:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.