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October 25, 2011

Dad is Becoming Carpool King

2012 Chevrolet Traverse Dad-Mobile

National survey finds majority of fathers active in driving kids to and fro

As children across America head back to school, a new survey commissioned by Chevrolet finds that many fathers in America are taking more of an active role in before-and after-school carpooling duties, with utility vehicles the preferred choice of dads over minivans.

An online survey conducted by Harris Interactive® showed that 80 percent of fathers in the United States with children age 17 or younger take an active role in daily family life, with more than 70 percent driving their kids to school, daycare or extracurricular activities.

But in the evolution of carpooling, the study also showed that both drivers and their vehicles have changed. While moms may prefer minivans for their sliding doors, more than half (58 percent) of the dads surveyed prefer to do their business, personal and leisure shuttling in a family hauler that doesn’t question their masculinity. In fact, survey results demonstrated that fathers gave their current family vehicle a 6.4 “cool” rating on a 10-point scale. Full story.

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