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July 26, 2011

The Cost of Human Life from Texting While Driving

Cost of Texting While Driving by Keith Jensen

By Keith Jensen, CMO of Plymouth Rock Assurance

Distracted driving – particularly, using a cell phone while driving – has unfortunately emerged as the most dangerous habit of drivers across the country. According to the U.S. Department of Transportation, 6,000 people died on the roads in 2009 at least in part because of the use of electronic devices such as smart phones and cell phones. I’ve seen this dangerous behavior first hand here in Massachusetts, where, for example, several subway trains experienced crashes as a result of conductors using their phones while operating the trains, resulting in at least one fatality and multiple injuries.

Drivers who text are distracted, slower to respond, cannot watch the road carefully and do not have full control of the vehicle. In fact, many states including my home state, Massachusetts, have passed legislation that completely bans texting while driving and eliminates all cell phone use for younger drivers. I’m glad to see that many lawmakers are more informed about the real dangers cell phone use poses to drivers, passengers and pedestrians.  Emphasis is put on safety first by passing the bill into law.

I wanted to share with you a few tips that are helpful in avoiding distracted driving behavior.  While it is imperative that you completely avoid using your cell phone while driving altogether, these tips will make you aware of the other forms of distracted driving that will remove your attention from the road.

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