Car Shoppers Will Compromise on Price, Not Safety

The tough economy and high gas prices are driving consumers to prioritize fuel economy with their next car purchase according to a new survey by the Consumer Reports National Research Center. And to save at the pump, they are willing to compromise on purchase price, amenities, and size but not safety.

Taking the pulse of American motorists on car buying and fuel economy issues, the Consumer Reports National Research Center conducted 1,764 random, nationwide telephone interviews of adult car owners from April 28-May 2, 2011.

The economy has caused a significant drop in annual car sales over recent years, and the age of the average car driven by respondents has increased to eight years. This trend was consistent across most demographics, though household income was a key factor. In households earning $50,000 or more a year, the average age of their cars was six years, whereas lower-income households drove 10-year-old vehicles on average. A significant 23 percent of surveyed motorists are driving cars from the 1990s, many of which must be at the tail end of their reliable service life and certainly well behind current safety standards. [Read full report]