“Today’s women are more autonomous than ever before. As their lives evolve, it’s clear that their vehicles need to transform with them,” said Bill Fluharty, vice president, Global Research and Discovery for Johnson Controls. “The information gained from this study will help provide the insight that is critical for Johnson Controls to continue creating ingenious automotive interiors that meet the changing needs of female consumers.”
Women want safety, style, storage and the technology needed to keep them connected in their busy lives. Women also want all of this to be environmentally friendly.